The London Building is a Neoclassic commercial building in Downtown Vancouver that was to be redeveloped into residential condos. Creating a marketing strategy for these units to be sold off-plan involved taking into consideration the heated Vancouver real estate market, clearly defining a target audience and mapping out their aspirations to create an appealing narrative.
Trivium means the meeting of three ways. A fitting term for downtown Vancouver where urban bustle meets mountains and coastal lifestyles.
“Where the adventure begins” was introduced as the motto for Trivium. Adventure here references potential buyers purchasing their first property and starting a new phase of their lives. It is a also a nod to the outdoor lifestyle living at Trivium can provide. This motto invites action and looks towards an exciting future.
Céline Forbes' Portfolio 