Project Scope
Packaging
Logo Design
Edible seaweed is often touted as a superfood, a healthy snack packed with nutrients. However seaweed sold in retail stores is the poster child for excessive packaging. A typical pack of nori sheets is made up of 20g of plastic packaging for seven grams of seaweed. The purpose of this conceptual project is to investigate plastic-free, sustainable options that require minimal printing inks.
In order to design new, sustainable packaging, the particular nature of nori sheets needs to be taken into consideration: It is a fragile item, extremely sensitive to humidity, shipped worldwide. It is also a low value item, meaning any increase in packaging costs will impact the sell price disproportionately. Cost efficiency and feasibility were paramount.
Looking at tea boxes provided inspiration for a more sustainable approach. The format is widespread enough to help keep the costs down. Tea boxes are shipped internationally without damage to the packaging or to their contents. In lieu of tea bags, the nori sheets will be packed into home compostable sachets, made from natural fibres.
In addition to nori sheets, the range includes wakame and kombu flakes. Loose seaweed is packed in cylinders.
The logo spells “lau” and mimics rolling waves.
The main typeface is Hiroshige for its subtly calligraphic nature, influenced by the work of Japanese ukiyo-e artist Ando Hiroshige.
The brand colours were picked from dulse seaweed and gorse, a yellow flower typically found by coastlines.
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